Strategy & Go-to-Market
Define the direction and the right priorities.
Positioning, marketing strategy, product launches, identifying growth levers and building roadmaps aligned with your business goals.
Fractional CMO
Grow FasterStay Focused
Fractional CMO helping B2B startups build, structure and scale their marketing, from strategy to hands-on execution.
The companies that shaped my experience
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From strategy to hands-on execution.
Acquisition & Demand Generation
Build high-performing growth engines.
Inbound and outbound acquisition strategies, SEO, paid acquisition, content marketing, events and commercial pipeline generation.
Marketing Operations & Performance
Structure, measure and optimise.
CRM, marketing automation, reporting, attribution and process optimisation to make every marketing action more effective.
Marketing Leadership & Team Building
Build and grow the teams.
Structuring the marketing function, hiring, management and supporting teams to gain autonomy and performance.
A few things I’ve built.
From zero to a real growth engine.
Built and ran marketing end to end: strategy, acquisition, brand, and a team grown to 8 people.
+770 %
Sales opportunities
Turning inbound into a growth engine.
Built inbound acquisition from zero, combining SEO, content, paid acquisition and marketing automation.
+400 %
SEO traffic
15+ B2B companies supported.
At Inbound Value, a HubSpot Diamond Partner agency, I supported B2B companies with their acquisition and lead generation strategies, while working directly with HubSpot on onboarding and rolling out its platform to their clients.
15+
B2B companies
From strategy to results.
Hi, I’m Lucile.
I’ve spent the last 10 years building marketing strategies, acquisition engines and teams across B2B startups and scale-ups.
I started my career in Japan as a brand strategist and marketing consultant, before moving back to France and specialising in project management, inbound marketing and acquisition at Jellysmack, Inbound Value and then Upflow.
I then became Head of Marketing at Tomorro, where I built the marketing team, drove brand development and scaled both inbound and outbound acquisition.
Today, through Jiyu, I work with early-stage and growing companies to build their marketing from the ground up, structure what’s already there, or scale to the next stage.
Marketing StrategyGo-to-MarketPositioningCoachingInboundSEOMarketing StrategyGo-to-MarketPositioningCoachingInboundSEO
Demand GenerationEventsTeam & Org DesignProject ManagementMarketing OperationsDemand GenerationEventsTeam & Org DesignProject ManagementMarketing Operations
